Ever wondered how celebrities always look so effortlessly cool, chic, and camera-ready—even just grabbing coffee in L.A.? It’s not magic—it’s style strategy. And it usually starts with the brands they trust. From red carpet runways to Instagram snaps and airport fits, Hollywood stars are constantly setting trends, often with the help of their favorite fashion labels.
But here’s the best part: These styles aren’t as out-of-reach as you might think. Today, we’re pulling back the curtain on Hollywood’s favorite brands right now and showing you exactly how to shop their style—even if you’re working with a budget instead of a blockbuster salary.
Let’s jump into the glitz, glam, and go-to labels celebrities can’t get enough of.
The Favorite Brands Celebrities Wear Off the Red Carpet
When you hear “celebrity fashion,” your mind might immediately go to award show gowns or custom couture. But what about everyday celebrity style—the looks they wear to brunch, shopping, and behind-the-scenes shoots?
Here are some of Hollywood’s favorite off-duty brands:
1. Alo Yoga: Activewear with Star Power
Seen on: Kendall Jenner, Hailey Bieber, Gigi Hadid
Why they love it: Alo is more than just yoga pants—though theirs are legendary. It’s the ultimate hybrid of streetwear and activewear, which is why you’ll see celebs wearing it from their Pilates classes to casual lunch dates.
How to shop the look: Start with Alo’s signature Airbrush leggings and pair them with a cropped pullover. Their monochrome sets and oversized outerwear are celeb favorites too.
2. The Frankie Shop: Minimalist Chic
Seen on: Rosie Huntington-Whiteley, Katie Holmes, Emily Ratajkowski
Why they love it: Clean lines, neutral palettes, and pieces that look triple the price. The Frankie Shop nails the effortless New York-meets-Paris aesthetic that fashion insiders swear by.
How to shop the look: Look for oversized blazers, padded shoulder tanks, and tailored trousers. Style tip: Pair with sleek sunglasses for that “incognito celeb” vibe.
3. Reformation: Sustainable It-Girl Style
Seen on: Olivia Rodrigo, Zendaya, Taylor Swift
Why they love it: Reformation balances trendiness with sustainability—something that speaks to stars who want to look good and feel good about what they’re wearing.
How to shop the look: Go for their signature floral midi dresses or satin two-pieces. It’s the kind of clothing that makes even a random Tuesday feel like an event.
Red Carpet Labels That Keep Popping Up
Now let’s get into some of Hollywood’s favorite labels for more formal looks—the ones you see on red carpets, premieres, and Instagram shoots with millions of likes.
4. Versace: Drama, Detail, and Iconic Glam
Seen on: Dua Lipa, Megan Fox, Zendaya
Why they love it: Versace is bold. It’s the brand you wear when you want to make a statement. And nobody walks the red carpet in Versace without owning the moment.
How to shop the look: Try a printed blouse or a chain-detailed accessory to bring a little Versace into your everyday wardrobe—no Met Gala invite required.
5. Saint Laurent: The Cool Girl Label
Seen on: Zoë Kravitz, Kaia Gerber, Charlize Theron
Why they love it: Sleek, sharp, and a little bit edgy. Saint Laurent is a go-to for stars who want to look powerful and mysterious—think black leather, sharp tailoring, and bold sunglasses.
How to shop the look: You can channel the vibe with structured black blazers, pointy ankle boots, or even a faux leather mini dress.
Beauty Brands That Celebs Actually Use
No Hollywood look is complete without flawless makeup—and yes, celebs have their go-to brands here too. These are the beauty products that regularly show up in “what’s in my bag” celebrity interviews and makeup tutorials.
6. Charlotte Tilbury: Glow Goals
Seen on: Lily James, Amal Clooney, Phoebe Dynevor
Why they love it: Charlotte Tilbury’s “Hollywood Flawless Filter” is practically a red carpet filter in a bottle. It’s why you’ll see glowing skin (not shiny, just lit) in every paparazzi pic.
How to shop the look: Try the Flawless Filter or the Pillow Talk lip collection. These products are beginner-friendly and celebrity-approved.
7. Rare Beauty: Authentic Glam
Seen on: Selena Gomez (duh), Sofia Richie, Nicola Peltz Beckham
Why they love it: Rare Beauty isn’t just a celeb brand—it’s a good brand. Stars love the message behind it, and the blushes, highlighters, and liquid lipsticks are high-performance and low-effort.
How to shop the look: The Soft Pinch Liquid Blush has a cult following. Pair it with the Positive Light Liquid Luminizer and your selfie game will thank you.
Shoes & Accessories That Scream Star Status
You know how celebs always manage to pull together an outfit with that one just right accessory? These are the brands behind those perfect touches.
8. Bottega Veneta: Quiet Luxury Powerhouse
Seen on: Kendall Jenner, Rihanna, Tracee Ellis Ross
Why they love it: It’s luxe without logos. Bottega Veneta is all about craftsmanship, color, and subtle statement-making.
How to shop the look: Their woven leather bags might be a splurge, but you can find Bottega-inspired clutches and square-toe heels at more accessible retailers too.
9. New Balance: The “Ugly” Sneaker Turned It-Girl Staple
Seen on: Kaia Gerber, Hailey Bieber, Emily Ratajkowski
Why they love it: These aren’t your dad’s running shoes—okay, maybe they are, but that’s the point. New Balance has crossed over from “function” to “fashion,” and Hollywood’s coolest have noticed.
How to shop the look: Go for the 550 or 990 models, styled with slouchy socks and a bomber jacket for full street-style impact.
Your Favorite Celebrity Style Is Now Just a Click Away
Here’s the thing: You don’t have to live in the Hollywood Hills to dress like a star. You just need to know where they’re shopping—and how to adapt their looks to your own lifestyle.
Whether your goal is to find your own version of Hollywood’s favorite blazer, recreate that “just walked out of Pilates” outfit, or grab that beauty product you saw on TikTok last night, it’s all accessible.
Tips to Shop Like a Celeb Without the A-List Price Tag:
- Use luxury resale platforms like The RealReal or Vestiaire Collective.
- Shop celebrity-loved brands during seasonal sales or sample sales.
- Look for celebrity collabs—like Alo Yoga’s partnerships or Reformation capsule drops.
- Follow stylists on Instagram; they often tag where their celebrity clients got every piece.
Final Thoughts: Favorite Looks, Made Yours
Celebrity style may feel like a fantasy, but today’s fashion world is more democratized than ever. Thanks to digital shopping, resale markets, and brands that offer budget-friendly options, you can snag Hollywood’s favorite brands and make them your own.
And remember—while stars may be born, style is something we all get to shape. So go ahead: build your own wishlist, try something bold, and don’t be afraid to step into the spotlight.
You’ve got main character energy too.
